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PFP Workshop

Workshops +

Creating Your CPA Personal Financial Planning Practice: An Overview

Sunday, June 2
ARIA, Las Vegas
CPE credits


Includes live sessions after ENGAGE (July, Sept, Nov)

Tax, Retirement, Estate, Risk Management & Investments

With 10,000 baby boomers turning 65 each day and $30 trillion in wealth transferring over the next 20 years, individuals, families, and business owners have a growing need for you, as their trusted adviser, to guide them through the complexities in the areas of tax, retirement, estate, risk management, and investment planning.

Research has shown that these clients and prospects want you, their trusted adviser, to be their primary point of contact who can integrate their full spectrum of personal finance needs throughout their lives. With your deep tax knowledge, business acumen, and unparalleled ethics coupled with your expertise in personal finance, you are perfectly positioned to provide these services in a formalized and proactive manner.

Stepping into an expanded role to add personal financial planning services to your tax offering is a meaningful venture as most CPAs find that these services provide fulfillment and value for their clients and themselves.

If you’re up for the opportunity, this workshop will give you the insights and overview you need to get underway with integrating personal financial planning with your tax services.

Note that this workshop will not include the commission-based business model since it is not widely used in the CPA profession. However, panelists that have been exposed to this model will share their experiences to guide attendees forward.

Learning objectives:

  • Recognize the future of services to individuals
  • Determine numerous service models used by CPAs who have built practices that provide the highest client value
  • Identify tips to effectively communicate with, present, and deliver recommendations to clients
  • Identify compliance, technology, and practice management considerations
  • Determine what you need to be successful in providing personal financial planning services from CPAs who have thriving businesses
  • Identify a checklist to guide you as you take steps post workshop

Ted Sarenski, CPA/PFS, CFP®, AEP®, has gotten a taste for providing PFP services in a larger CPA firm and on his own. He also has experience with selling his business and reaping the rewards. He provides fee-only financial planning and investment services.


Mark Astrinos, CPA/PFS, CFP®, RLP®, created his PFP firm in recent years and purchased another practice. He provides personal CFO services that include life planning, financial planning, and investment planning for a fixed fee.

Jean-Luc Bourdon, CPA/PFS, runs a fee-only financial planning and investment management firm affiliated with a Turnkey Asset Management Provider. He previously developed a Registered Investment Adviser (RIA) entity for a CPA firm.

Sarah Bradley, CPA/PFS, runs a fee-only personal financial planning practice, offering integrated planning and tax services. Her firm does not manage assets or sell products.

Brooke Salvini, CPA/PFS, CFP®, is the principal of a registered investment adviser firm that offers fee-only, hourly and retainer, objective advice with a focus on estate, retirement, tax, investment, and risk management planning.

Scott Sprinkle, CPA/PFS, CFP®, runs a traditional CPA practice alongside a registered investment adviser entity. He offers a full scope of tax and financial planning services, and charges a mix of hourly, retainer and assets under management fees.

David Stolz, CPA/PFS, CFP®, ran a traditional tax practice that shifted to a wealth management firm. He works with high-net-worth individuals in the areas of tax preparation, investment consulting, divorce consulting, and financial planning.

Susan Tillery, CPA/PFS, AEP® (Distinguished), leads an integrated fee-for-service personal financial planning practice. Her firm does not manage assets or sell products. She works with a collaborative team of advisers and creates virtual family offices for her clients.

Looking to register for ENGAGE 24 and this workshop?
Register here
Looking to register for ENGAGE 24 and the Creating Your CPA Personal Financial Planning Practice: An Overview together?